We’re pretty proud of our little real estate company. We opened the door in January 2006 after doing lots of research about the urban Denver real estate market. We did searches of registered trademarks, existing domain names, registered companies with the Secretary of State’s office and more, because we wanted to create a new brand that stood out from the competition. We conducted focus groups of recent buyers and sellers to hear what they had to say too. And as a result, we created LIVE Urban Real Estate, and our distinctive logo and tagline “Where Do You Want To LIVE?”

Bottom line, we did our homework. And we’ve gone the extra length and expense to register our name and logo with a Federal Registration Trademark. That’s why its so disappointing when we see new real estate companies popping up with names and logos that are so similar to ours. Give me a break! Its maddening. We’ve seen Denver Urban Living, Urban Thrive Real Estate, Denver Urban Live, Live Here Real Estate and more. And we’ve seen lots of logos with our familiar leaves, the same lime green, similar typefaces and illustrations, and more. Aaaaauuugghh. Should we be flattered by all this imitation?